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Efficient ad copy is: • Clear and concise • Aligned with client intent • Focused on advantages and worth • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out versus competitors Good advertisement copy can enhance your Quality Rating, a metric used by Google to assess how helpful and relevant your ads are. Continuous optimisation consists of: • Changing bids • Testing brand-new advertisement variations • Removing low carrying out keywords • Including brand-new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Evaluating spending plan allowance • Improving Quality Rating • Preserving account structure These changes make your campaigns more efficient over time. Reports might consist of: • Number of clicks • Expense per click • Conversions generated • Cost per conversion • Keyword efficiency • Ad performance • Audience insights • Budget trends • Suggestions for enhancement Clear reporting permits you to understand how your investment is performing and guarantees that your marketing choices are backed by genuine information.