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Efficient ad copy is: • Clear and concise • Lined up with consumer intent • Focused on benefits and value • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out against competitors Excellent ad copy can improve your Quality Rating, a metric utilized by Google to evaluate how valuable and appropriate your ads are. Continuous optimisation includes: • Adjusting quotes • Testing brand-new ad variations • Eliminating low carrying out keywords • Including new keywords based on search term results • Refining audience targeting • Executing ad extensions • Evaluating budget allocation • Improving Quality Rating • Keeping account structure These changes make your campaigns more effective over time. Reports might include: • Number of clicks • Cost per click • Conversions produced • Cost per conversion • Keyword efficiency • Ad efficiency • Audience insights • Budget trends • Suggestions for improvement Clear reporting enables you to understand how your investment is performing and guarantees that your marketing decisions are backed by real data.