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Effective ad copy is: • Clear and succinct • Lined up with customer intent • Focused on advantages and worth • Relevant to the keyword browsed • Structured with strong calls to action • Optimised to stand out against competitors Excellent advertisement copy can enhance your Quality Score, a metric utilized by Google to assess how useful and pertinent your advertisements are. Ongoing optimisation consists of: • Adjusting bids • Testing new ad variations • Eliminating low carrying out keywords • Adding new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Examining budget allotment • Improving Quality Rating • Keeping account structure These adjustments make your projects more effective over time. Reports might include: • Number of clicks • Expense per click • Conversions produced • Expense per conversion • Keyword performance • Ad performance • Audience insights • Spending plan trends • Suggestions for enhancement Clear reporting permits you to comprehend how your investment is carrying out and ensures that your marketing decisions are backed by real data.